Video Marketing – The Next Frontier of Marketing

With the advent of high speed broadband, it seems there are unlimited amount and speed of bandwidth to the average consumer. With this in mind, video downloads and views will be a breeze. Therefore, marketers should tap into this trend and increase their marketing effectiveness.

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Video sharing sites will provide a great platform for online marketers to share and promote their products and services with more visual attachment and ease of convincing consumers. This is because reading text and just looking at graphics is no longer enough for the web surfers as they are looking for more interesting content to consume over the information superhighway.

With animation, movement, sound and real people in the videos, consumers are naturally more engaged and convinced to pay attention to the movie or video clips, thus generating attachment and longer attention span. This naturally translates to higher conversion rates as well as higher probability of consumers to trust and buy products and services after viewing a particular video. Research shows that the longer a person looks at a website or a piece of content, the higher the chances of this person buying from that website download video from facebook.

Video can achieve high levels of attraction and attachment. This is because it engages both the visual and auditory senses, plus giving the audience or viewer a heightened sense of experience towards a particular product or service. As opposed to just graphics and text, which somewhat is static and uninteresting, video is able to capture attention and stimulate a consumer better.

There are many channels to publish a video clip. The most common platforms now would be on video sharing site, and the most popular being YouTube. Signing up to YouTube is totally free and uploading to YouTube just requires an internet connection and a video clip. To produce a video clip nowadays only require a cell phone with a video capturing and voice recording capability. This is currently available everywhere around town.

Another great place to share and publish video clips is of course the biggest social networking platform on the planet, namely Facebook. By uploading a video clip on Facebook, it will automatically be viewable by friends of the uploader, and ultimately being shared to friends of friends of the original uploader. This will create a viral effect which may push the video into a viral marketing campaign. With this kind of viral sharing and syndication, a video marketing campaign will not only be profitable but also very low in cost.

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