The 5-Minute Leader: Creating Your Best Message

What comes to your mind when you think about the world’s great leaders? Often, it’s how they inspired people or organizations to achieve greatness. Or a stirring speech that delivered a compelling message. The fact is, many great leaders are also great communicators 분당스웨디시.

In organizations, the best leader-communicators bring their vision to life in a way that connects employee needs to company priorities and business goals. They not only plan how they’ll communicate, but also ensure they are delivering a strategic message that will inspire employees to positive action.

I remember one time as the director of communications at McDonald’s when I was sitting in a “war room” with external communications peers and various leaders. We were planning communications for an issue that was then affecting the Golden Arches. We talked about the situation, discussed the facts, weighed options, and mapped the messages and communication approach so that when we left the room a few hours later, each leader could go on and deliver their piece of the plan.

Building on that experience and our work with a number of clients, I created a tool that’s evolved over our past 10 years in business – our message map methodology. It’s a strategic, methodical approach to developing a core message platform that can be delivered in a clear, credible, consistent way.

Every message platform starts with a main message – or elevator speech – that’s supported by additional messages, data and stories for consistent communication across various channels. The main message provides a brief snapshot of the topic and what’s happening in language that is easily remembered and repeated. Ideally, it will leave your audience saying, “tell me more,” to open the door for more detailed information.


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