Several fashion stores encourage people to post selfies in their makeup and outfits. This helps play out the imbalance between a professional photo shoot and a regular selfie of a customer.
Selfie dresses are making their rounds in the fashion industry and from Bollywood stars to your college mates, everybody is revving up their selfie game dorian rossini. This helps create an apparent idea of what the dresses and kurtis would actually look like on regular people. Anything that is relatable would help boost the sales of any company, which is obvious.
The main platform of posting selfies such as Facebook, Instagram, Pinterest and others, mainly the social networking arena, has boosted the sales of several retailing companies as well as helped the germination of many new companies. The selfies posted by local customers, if are able to collect enough views and shares, propagate the company’s name like wildfire.
This significantly contradicts the previous practice of not allowing customers to take photos of the garments of a particular shop. When people post selfie gowns on social media, the feedback is mostly positive with a tinge of others wanting to know the whereabouts of the attire. Seeing the advantageous side of posting selfies online, the retailers are encouraging the practice now more than ever.
What selfie kurtis and selfie dresses do is advertise the company’s hand in creating attractive garments. Since the selfies from customers are not model-standard and rather more down-to-earth, such photos help other customers relate to the idea of wearing the same garment. A series of inquiries are held by the interested customers, which instigate them to go forth with impulse purchases. And honestly, who could blame them? With the ease of online payment options today, making a purchase is just a matter of minutes.