One of your most important tasks for any online entrepreneur is building an email list of prospects. When somebody provides you with their email address, they are granting you permission to send them information about your business How to delete a labels in gmail. This means that they are interested in what you have to offer.
People will buy when they are ready to buy, not when you are ready to sell, so it’s vitally important to keep in contact with them. The most effective way to do this on a regular basis is via email.
Your business can’t sell everything to everyone and the more focused you are your target customer, the easier it will be to connect to that person. Always keep in mind that you are selling to one individual at a time, not a group. Target your marketing to a smaller part of a bigger group and your marketing efforts will have a much better chance of giving you the results you want.
It’s not likely that someone from your target audience group will give you their email address for nothing. You have to offer them something in return that they will want. This could be a high quality report, checklist or e-book, a video training module or audio file. Don’t forget that what you give away for free will indicate the standard of your business’ products and services. If you give away rubbish, your business will be thought of as rubbish.
You now need a way to actually collect email addresses. For this you will need list building software called an autoresponder. An autoresponder enables you to capture and manage your email list. Your autoresponder can generate an email capture box that you can put on your website home page. Another way to get emails is to build a lead capture page. This is a webpage that is still connected to your autoresponder but separate to your website. Its only objective is to capture email addresses.