Data Arteries – Enabling Business Strategy Through Information Technology

Regardless of size and industry, every enterprise is dependent upon information technology, and must have a strategy for how to employ it, especially as the internet becomes more pervasive. Information technology strategy is an enabler of business strategy. Not only must an enterprise manage relationships with its constituencies, but it must be able to connect with them electronically through data arteries – information supply, value, and demand chains. The information supply and demand chains are external; the information value chains are internal.

An information technology strategy is a special case functional strategy because every function in the enterprise requires electronic information delivery capabilities, and many require electronic process control also Trizetto login. In very large enterprises, strategy may be formulated at both the enterprise and organizational unit levels.

As websites such as Facebook, LinkedIn, MySpace, Plaxo, and Twitter become more pervasive in business, linkages between application systems and databases and social networking websites will be more important to enable constituencies to communicate both collaboratively and cooperatively. Just as email has become a primary method of communication between enterprises and their constituencies, so will social networking sites especially for advertising and ecommerce.

Business intelligence information can be used to identify opportunities for competitive advantage. However, information technology itself can be an enabler of competitive advantage, especially when there are opportunities to digitize products or deliver information products electronically. In such cases, business strategy is inseparable from information technology strategy.

Information technology comprises the analytical and operational application systems, databases, and technical infrastructure (hardware and networks) of an enterprise. Not all computer technologies are information based. Computer technology is used for process control applications in special purpose equipment. However, connectivity is essential as applications become more integrated. As digital construction and manufacturing practices develop through such technologies as computer-aided design/computer-aided manufacturing (CAD/CAM), the processes, the control of processes, and the products and/or services delivered by processes all rely upon information technology for connectivity.

For example, in the manufacturing industry, not only can design and manufacturing work be conducted through integrated CAD/CAM processes with electronic linkages to carriers, such as FedEx and UPS, but the entire project and process management activities can be monitored electronically from ideation to product delivery.

Through technologies such as electronic data interchange and electronic funds transfer, data and both digital and information products flow through information supply and demand chains in parallel to material supply and product and/or service demand chains. Within the enterprise, data flows through information value chains from supply chains and to demand chains.

Let us begin with Information Technology. Gone are the days when people melted for fear of where to get information or data for their usage. Whatever information you think you need has been well written out for you on the Internet. “Internet is the world on the computer”. The internet has a wealth of information on every area of human endeavour. It is a safe place of consultation or reference for students as well as professors. The internet is a place individuals and enterprise run to locate the information they need. For instance, when you need any service, just log into the Internet, and you will see one million and one individuals and organisations who render such services. Whatever it is you need, you can find it on the internet.

The world wide web as an aspect of technological advancement, has made the production and sharing of information a breeze. With the proper use of the internet, businesses that took “ages” to be accomplished are now executed within a twinkle of an eye. Even though the internet has numerous advantages, it has some disadvantages too. A lot of unhealthy materials are available on the internet. And these to the detriment of innocent minds. In as much as good people post relevant information on the net for the use of those who need them, people with bad intentions also post harmful materials on the internet. Materials on how to indulge in bad things abound on the internet. This is because a large part of the internet is not censored.

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