If you have read the first part of the article, you should by now be aware of the basics of keywords and the importance of Website Health Check. Keyword density is another important aspect of Search Engine Optimization and will be dealt with in this article Home depot health check. Some more blunders in keywords such as keyword stuffing, spelling errors, cloaking, etc. revealed by a Website Health Check report are mentioned here.
Blunder 1: Keyword that is not relevant to the content:
Many people do this mistake in keyword research. The output of the keyword research should be that the final keywords should be 100 percent related to the website, with low competition and high search volume. But, most people on their attempt to balance competition and search volume lose sight of the relevancy of the keywords to the site. Irrelevant keywords will not help in Search Engine Optimization.
Another probable flaw found in websites through a Website Health Check is keyword density. Keyword density is the number of times a keyword repeats itself when compared to the rest of the content. If the keyword density is low, it won’t create an impact for the search engines to register the word as an important element for the website. The standard should be around 4% – 7% of the entire webpage. But, if the keyword density is high, it results in “keyword stuffing” which we’ll discuss next.
Keyword stuffing can be defined as “the technique by which a keyword(s) is overly repeated in the webpage content to get a higher page rank.” This is considered to be an unethical SEO technique which may easily result in the website being penalized by search engines. This process is also considered to be a part of Spamdexing (again unethical!). This will probably result with your site being banned by the search engine.