Marketers need to adjust to the demands of the marketplace. Today’s younger generation is further distancing themselves from us older “geeks” by redefining how they look or view the world. One obvious example is the Social Revolution that began in Tunis, energized in Egypt and spread to the entire Arab world.
Today’s youth is increasingly being served their information through Facebook and Twitter and less and less through other more traditional media such as blogs and broadcast news futmax.org. Does this mean that Facebook is going to replace blogs among the younger generation?
With the popularity of Facebook and Twitter, the youth are moving towards quick updates to make their opinions felt, link to articles that irritate them, comment on news stories and events and share pictures and promote a worthy cause. Blogs still do that but the social media networking sites are rapidly replacing that function. Isn’t competition a wonderful thing?
The Internet and American Life Project at the Pew Research Center found that from 2006 to 2009, blogging among children ages 12 to 17 fell by half; now 14 percent of children those ages who use the Internet have blogs. In a more recent survey among 18-to-33-year-olds, the project said blogging dropped two percentage points in 2010 from two years earlier.
Reasons for the slight drop were: former bloggers were too busy to write and were disappointed by the lack of readership; other bloggers cited the efficiency of social networking in connecting with family and friends.
When covering a fight event such as boxing for your blog, you have to plan ahead to do a good review. The first thing you need to do is find out who is on the card. If you are not interested in writing about the fighters and you do not believe there is a following for them, then do not cover the event. Call up the promoter or check out the website and determine if the fighters are worth covering. This will save you a lot of time when you are report local news in DC.
After confirming who is fighting, get a press pass from the promoter. They will probably add you to a list and you can pick up your press pass at the event. At amateur events, sometimes they won’t designate a press area so you have to find a seat early and stay there. Print out a sign that they “RESERVED FOR PRESS” and put it there when you leave. This will help reserve your spot and will improve the amount of information you get. I do this many times when I report local news in DC.
The next thing you need to do is go to the venue. Check out the lights and see where the best spot is to take pictures. If there are windows or you are too far then you will have to improvise. Sometimes you have to shoot through the fence of a cage so it will definitely limit the amount of shots you can get. When I report local news in DC I have had to shoot through the fence many times.
When you are about to go to the event, make sure you bring the list of fighters with you. Sometimes the events don’t have any programs and you do not know who is fighting. Bring the information and check the fighters’ names as they are called for each bout. Often times there will be last minute replacements and this will result in inaccurate news when you report local news in DC.